PORT
ALEXUS
MUIR
FOLIO
CREATIVE by NATURE
I've always been creative, and design became the perfect way to channel that energy into something meaningful. It allows me to solve problems, tell stories, and bring ideas to life.
EXPERIENCE
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APRIL 2024 – CURRENT
As a Marketing Designer at Automation Products Group, Inc., I work across a wide range of marketing projects, from planning campaigns and developing creative ideas to creating the final content. I help plan and execute digital advertising campaigns, develop content for product launches and social media, and create materials for trade shows and other marketing initiatives. Over time, I’ve also expanded my skills in photography and videography, creating more visual content to support our marketing efforts.
I work closely with different teams throughout the company to understand what we’re trying to accomplish and find the best way to communicate it visually. I also manage and update the company website, focusing on improving the user experience and keeping content optimized for search. My role has given me the opportunity to be involved in both the strategy behind our marketing and the hands-on design and content creation that brings those ideas to life.
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NOV 2022 – APRIL 2024
As a Junior Designer in Weber State University’s Student Affairs Technology Department, I worked on a variety of digital, print, and social media projects. I worked with different teams to understand what they needed, create the designs, and make adjustments based on feedback while keeping everything consistent with the Weber State brand.
One project I’m especially proud of was creating brand guidelines specifically for the Student Affairs Technology Department. I took Weber State’s existing brand standards and turned them into a simpler guide that our team could use when creating new materials. This made it easier for everyone to stay consistent and helped give the department a more recognizable look across its different projects.
This role also gave me experience working with different teams, managing multiple projects and deadlines, and taking designs from an initial idea to a finished piece.
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JAN 2024 – APRIL 2024
As President of AIGA, I worked with our officers and faculty to plan events and create opportunities for students to connect with each other and the design community. I kept track of meetings, projects, and event details to help everything stay organized and on track.
One of my favorite parts of the role was helping create the branding for our Fall and Spring BFA Exhibition Shows. I worked on the overall look and feel of each show and created promotional materials to help get students, faculty, and the community excited about the events.
The role gave me a lot of experience working with a team, managing projects, and using design to bring people together and get them involved.
“If I get up everyday with the optimism that I have the capacity for growth, then that’s success for me”
Paula Scher
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