BASE CAMP TREATS
Advertising Campaign Pitch
Base Camp Treats is a local, woman-owned business in Ogden, UT, specializing in freeze-dried sweets. The client wanted to emphasize the unique experience of eating freeze-dried food and create an outdoorsy aesthetic that aligned with their brand identity.
Strategy & Execution
Our four-person team (ACAA) developed a year-long media plan consisting of three targeted campaigns. To maximize brand exposure, we implemented a blend of digital advertising and in-person marketing initiatives:
Social Media Advertising: We launched month-long ad campaigns on Facebook, Instagram, and Pinterest, directing users to the website to encourage engagement and online sales.
Physical Branding & Promotions: We designed custom stickers with website information printed on the backing paper for distribution at local businesses and community events.
Event Sponsorships: To strengthen brand presence, Base Camp Treats sponsored booths at:
Ogden Marathon (May 2024)
Antelope by Moonlight (July 2024)
Targeted Audience Segmentation: We identified key demographics and tailored messaging to resonate with each group.
Budget Optimization: Our team strategically allocated resources, ensuring all marketing efforts stayed within budget—ultimately coming in under cost.
Sample of the Creative Brief document given to the clients:
“Because every adventure deserves a delicious experience.”
Group Roles
Within the team, I led the design of social media graphics, incorporating feedback from my peers to refine the final deliverables. The other designer focused on sticker designs, which were also refined through group collaboration. Meanwhile, the Media Plan document was a collective effort, written and polished by all members of ACAA.
Results
Our campaign proposal was selected over six competing groups, demonstrating the strength of our strategic and creative approach. By creating a consistent visual identity, we strengthened Base Camp Treats’ brand recognition and trust. Our strategy successfully boosted brand visibility and online traffic through a mix of targeted social media campaigns and in-person promotions, all while staying under budget.
