APG
Automation Products Group (APG) manufactures reliable, customizable level and pressure sensors for industries like oil and gas and water treatment. While APG has long been recognized for its quality and innovation in sensor technology, it has only recently begun focusing on marketing efforts. This shift opened up exciting opportunities for growth, a more refined marketing strategy, and stronger brand materials.
Company Overview
My Role & Key Contributions
One of the most significant and impactful projects I took on at APG was the website redesign—a project I initiated after recognizing the need for improvement and bringing it to the attention of management. As the sole designer on our marketing team, I led this effort while also managing a wide range of other design initiatives, including:
Website Redesign (UX/UI, visuals, and structure)
Product Photography
Printed Material
Digital Assets
WEBSITE REDESIGN
OLD WEBSITE
Areas for Improvement
Formatting Inconsistencies
Screen Scalability Issues
Sale Connection Opportunities
CTA Frequency
Proposed Design
A few example screens of what I sent to our developer
BEFORE LAUNCH
To ensure we were in a strong position to go live, my team and I conducted a thorough review of the site and made final improvements, including:
User testing with internal APG team members to gather feedback
Fixing outstanding bugs and functionality issues
Improving filtering for easier product discovery
Enhancing search optimization for better navigation
Optimizing for every screen size
PRODUCT PHTOGRAPHY
PRINTED & DIGITAL ASSETS
I created a variety of marketing materials for APG, including print and digital assets designed to enhance brand visibility and engagement. These were distributed at trade shows and used in email campaigns, helping to generate more sales conversations and opportunities with customers.
